Instagram on Wednesday announced some changes in its app, most notable
one being the logo as long anticipated by user base. “Today we’re
introducing a new look. You’ll see an updated icon and app design for
Instagram. Inspired by the previous app icon, the new one represents a
simpler camera and the rainbow lives on in gradient form”.
Instagram’s new icon is pink. Well, it’s pink and purple and yellow and
orange. It’s definitely different. And that’s not all the company has
changed today. Instagram this
morning is rolling out a radical redesign of its mobile application,
which not only includes this new, brightly colored app icon but also a
revamped user interface that does away with color in favor of a
black-and-white look and feel.
You may remember that screenshots of this redesign leaked last month, prompting many to wonder if such a change was actually in the works.
One of the changes you would love is the Black-and-White
background where Instagram’s icon is now filled with color, the app
itself has had the color removed. Instead of using blue and white in the
app’s chrome, the new black-and-white design allows the color in the
app to come from the community and what’s being shared. The user
interface is no longer competing for attention.
Besides the icon change and black-and-white revamp, Instagram’s larger
suite of apps, including Layout, Hyperlapse and Boomerang, have also
received new icons. These new icons now better reflect what their app
does in some cases. For example, the collage maker Layout has gone from a
square to a grid. They also now match the new Instagram icon’s color
scheme.
However, with 400 million users worldwide who share more than 80 million
photos and videos daily, it’s not likely that the company would roll
out an update of this magnitude if it were worried the changes could
negatively impact any of its numbers.
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